Well-known journalist Mark Gurman named September 9 as the most likely date for Apple’s fall presentation, where the company is expected to unveil the iPhone 18 Pro and the foldable iPhone Ultra. This is not an official date but an insider’s prediction based on the schedule of past events rather than an Apple announcement. However, there are reasons to trust this information. Let’s break down why and what to expect from the upcoming event. Especially since the event promises to be somewhat different from before, if only because the base iPhone 18 won’t be shown there.
The iPhone 18 Pro presentation may take place on September 9
iPhone 18 Pro Presentation Date
Gurman is a Bloomberg journalist who has been quite accurately predicting Apple’s plans for years, so his words are usually taken seriously. According to his information, this year Apple will show the iPhone 18 Pro, which will be significantly better than last year’s model, and the foldable iPhone Ultra in September. He himself emphasizes that there is no sensation here: the fall iPhone presentation is a tradition that Apple follows every year.
However, now we know a specific date for the event. Gurman derives it from the logic of past years. He considers September 8 or 9 to be the most likely dates. But September 7 falls on Labor Day in the US — a holiday — and because of this, the start of the week may shift. As a result, September 9 looks like the most realistic option.
How iPhone Ultra Differs from Regular iPhones
New iPhones will be more expensive, keep that in mind
The main intrigue is the foldable iPhone Ultra, which hasn’t been released yet, but Apple is already working on its successor. Essentially, it’s a phone with a flexible screen that unfolds into a small tablet. For Apple, this will be the first device of this type, while competitors have been releasing foldable smartphones for several years already.
It’s important to understand the boundary: so far, everything known about the foldable iPhone comes only from rumors and predictions. Apple has not confirmed any prices, exact specifications, or even an official name. Therefore, details about the screen, hinge, and battery life should be taken with caution — these are expectations, not facts.
Is It Worth Waiting for the iPhone 18 Pro
If you’re planning an upgrade and eyeing the top models, it makes sense to keep the date in mind. But it’s too early to rush to conclusions for several reasons:
- The September 9 date is a prediction, not a confirmed Apple announcement
- The foldable iPhone, according to rumors, could turn out to be quite problematic
- Prices for new iPhone models may noticeably increase
- The presentation will be scaled back, since the base iPhone 18 won’t be shown (its release has been pushed to spring 2027)
Those who currently have recent-generation iPhones definitely have no reason to make any decisions right now. But if you’ve been sitting on an iPhone 11 for a long time and looking at current-generation models, now might be the best time to buy a new Apple smartphone. Because the 2026 devices will be significantly more expensive.
Release Dates and Prices for iPhone 18 Pro and iPhone Ultra in Russia
For the Russian market, Apple’s fall announcement matters indirectly. New iPhones arrive here not on launch day but later and through parallel imports, so new products should be expected in Russia only closer to early October. And that’s only if there are no delays from Apple’s side.
iPhone prices in Russia will also typically be noticeably higher than official US prices. Since Apple clearly plans to make the new smartphones more expensive, even the base iPhone 18 Pro could cost $1,300, while the iPhone 18 Pro Max could reach as much as $1,500.
As for the foldable iPhone Ultra, if it turns out to be the most expensive model in the lineup, it will be especially pricey in this regard. Even in its home market, the US, Apple’s foldable is expected to cost around $2,000. That means it will arrive in Russia at a price no lower than 180,000 or even 200,000 rubles.
This is what the foldable iPhone Ultra will look like when unfolded
Should You Trust Leaks About New iPhones
You should trust leaks only to the extent that they come from a reliable source. Gurman rarely gets fall event dates wrong, so September 9 is a reasonable reference point to not miss the presentation. But everything regarding the foldable iPhone Ultra remains in the realm of expectations for now.
The bottom line is simple: you can cautiously keep the date in mind, but it only makes sense to make purchasing decisions after the official announcement with real prices and specifications. Until then, any details about the foldable iPhone are interesting rumors, nothing more.
