Samsung holds two major presentations of its flagship products every year. The first one in 2026 took place in February, when the Korean company unveiled the Galaxy S26 smartphone series, which, by the way, have already dropped significantly in price since the start of sales. And today Samsung confirmed the date of the next Galaxy Unpacked presentation. The event will take place on July 22 in London, and it will be streamed online, so you can watch from anywhere. The company’s main focus is on foldable smartphones and new form factors.

The next Samsung presentation is just days away

When to Watch the Galaxy Unpacked 2026 Livestream in July

The presentation starts at 9:00 AM Eastern Time, which corresponds to approximately 4:00 PM Moscow time. The event will be livestreamed across all of Samsung’s usual channels, including the company’s official YouTube channel.

For viewers in Russia, this is a convenient time: the middle of the day, not the dead of night. Samsung will traditionally show both a live presentation and detailed videos for each device.

What Will Be Shown at the Samsung Presentation in July 2026

The new foldable smartphones will be the stars of the presentation

The list of Samsung announcements promises to be extensive. The company itself hasn’t said which devices it plans to showcase, but according to sources, several new products are expected at the presentation:

  • Galaxy Z Fold 8 — with an updated, “new” body design;
  • Galaxy Z Fold 8 Ultra — in the familiar form factor everyone is used to;
  • Galaxy Z Flip 8 — the compact “clamshell”;
  • Galaxy Watch 9 and Galaxy Watch Ultra 2 — new smartwatches.

In other words, Samsung will update its entire foldable lineup and add wearable devices to the mix.

Galaxy Z Fold 8 Pre-Order and Discounts for Early Buyers

Samsung has already opened pre-orders for the Galaxy Z Fold 8 and other devices. The Z Fold 8 is expected to start at $2,000, while the Z Fold 8 Ultra will reportedly cost $2,200.

Also, according to sources, by reserving a model, buyers receive a $30 discount on a future purchase in the Samsung store. The total savings during the pre-order period are stated to be up to $1,230, and with a trade-in of an old device, the discount can reach $1,200.

It’s important to understand: these terms apply to the US market. There are no official Samsung sales in Russia, so such discounts and trade-in programs are not directly available. These figures should only be taken as a general signal: the manufacturer is preparing aggressive pre-order terms, which means they will compete for foldable buyers with discounts.