You can buy anything on marketplaces — from an iPhone cable to a winter jacket. But the wider the assortment, the harder it is to tell an original from a fake. Ozon solved this problem radically by launching a separate app for verified brands. It’s called Ozon Select, and if you’ve ever wanted to search for products by photo on Ozon, you’ve probably heard of it. Let’s figure out what’s inside, how Select differs from Ozon, and who this app was actually created for.
Understanding what Ozon Select is
What Is Ozon Select
Ozon Select is a separate mobile app within the Ozon ecosystem. It was launched in December 2025 as a platform for selling original branded products in the mid-range and premium price segments.
An important point: this is not just a filter inside the main app. Ozon Select is a fully independent product with its own interface and catalog. At the same time, the infrastructure is shared: the same pickup points, the same payment upon delivery, the same Ozon ID account.
Right after launching, Ozon Select tells you about its main advantages
The Select storefront features more than 5 million products from over 2,500 brands. These are mainly clothing, footwear, accessories, perfumes, cosmetics, beauty gadgets, and home goods. Among the brands are Mango, Guess, Dior, Byredo, Clarins, Estée Lauder, Hugo, Marc O’Polo, HENDERSON, Ekonika, and many others. A special emphasis is placed on Russian designers: YULIAWAVE, Belle you, Askent, Baon.
Differences Between Ozon Select and Regular Ozon
At first glance, it might seem that Select is simply “the same Ozon, just more expensive.” But the difference is fundamental, and it’s not just about prices.
- Seller verification. On regular Ozon, virtually any entrepreneur can sell. In Select, every seller goes through manual verification. Their documents confirming the right to sell a brand’s products are checked. This means that a random seller with questionable goods won’t make it onto the Select storefront.
- Assortment control. The main Ozon has over 350 million listings — from office supplies to auto parts. In Select, the catalog is significantly narrower and curated by an expert committee by hand. There are no cheap no-name products or copies here — only original items.
- Pricing policy. On regular Ozon, the cheapest seller wins. The marketplace actively subsidizes discounts and promotions. Select takes a different approach: discounts from the platform itself don’t exceed 2% of the product’s price. Brands set their own prices and decide whether to participate in promotions. Select protects price parity with brand stores.
- Packaging and delivery. For Select products, Ozon implements careful packaging and photo documentation at the shipping and receiving stages. Plans include branded boxes and seals confirming that the product hasn’t been opened. Regular Ozon doesn’t typically provide this level of care for product presentation.
- Payment after trying on. This feature works on both platforms, but it’s especially important for Select. When the average order is 15,000–50,000 rubles, the ability to inspect the item and verify its authenticity before paying is a decisive argument.
As you can see, there are many reasons to use Ozon Select. Especially for those who don’t want to stumble upon an obvious fake or have to figure out whether an item is genuine or not.
How to Download Ozon Select on iPhone
The app is available for free in the App Store. It’s called “Ozon Селект: брендовые товары”. You don’t need to register separately. Just download the app and sign in with your Ozon ID — the same one you use on regular Ozon. All your delivery addresses, pickup points, and payment methods will sync automatically.
Ozon Select is available in the App Store without any restrictions
There’s no web version of Select yet. You can only shop through the mobile app, which can be inconvenient if you’re used to choosing expensive items on a big screen. According to Ozon, the desktop version is planned for 2026.
Another feature: if a product is available both in Select and on the main Ozon, you can buy it from either app. But if a product is only available in one place, you can only purchase it through the app where you added it to your cart.
What Products Are Sold on Ozon Select
The core assortment is the fashion category: men’s, women’s, and children’s clothing, footwear, and accessories. But that’s not all — the catalog is broader than it might seem at first glance. Here’s what you can find on Select:
The selection of products is truly huge
- clothing, footwear, and accessories from verified brands;
- jewelry and costume jewelry;
- perfumes and decorative cosmetics;
- skincare products;
- stylers, hair dryers, and other beauty gadgets;
- vitamins and dietary supplements;
- textiles, accessories, and home décor.
The storefront also features limited collections and rare brands that aren’t available in the main Ozon app. Some brands entered the marketplace for the first time specifically through Select — previously they only sold through their own online stores or offline boutiques.
Who Should Download Ozon Select
It all depends on what and how you shop. If your typical Ozon order consists of everyday goods, household chemicals, and affordable electronics, Select isn’t for you. It’s simply not about that.
Select is for those who value branded items and don’t want to end up with a fake
But if you regularly buy branded clothing or perfumes online, Select can seriously simplify your life. No need to guess whether you’re looking at an original or a fake. No need to scrutinize reviews trying to figure out if it’s a real Dior or a copy from Guangzhou.
According to Ozon, nearly 27 million marketplace customers have purchased fashion items priced above 20,000 rubles. And the average order value of premium buyers is six times higher than on the main platform. So the audience for such a service already exists — and it’s sizable.
As for the downsides: there’s no web version yet, the cart doesn’t merge with the main Ozon, and some buyers complain that the packaging doesn’t meet expectations. But the service is young — it’s not even a year old yet.
