You’ve decided to buy a new iPhone but got confused by all the prices and models? No surprise: in 2026, six generations of Apple smartphones are being sold simultaneously in Russia, and that’s not even counting refurbished devices. The price range is enormous: from 42,000 rubles for an iPhone 15 on Ozon to 200,000 for an iPhone 17 Pro Max with maximum storage.
Looking at iPhone prices in Russia
We’ve compiled current prices on the most popular models for April 2026. The selection includes: iPhone 17, iPhone Air, iPhone 17 Pro and Pro Max, as well as last year’s iPhone 16 and iPhone 15. Browse, compare, and choose the one that suits you best.
iPhone 17 Prices in Russia
iPhone 17 launched in the fall of 2025, and by April 2026 it has already dropped noticeably in price. Considering that Apple intentionally plans to make the iPhone 18 worse, it makes sense to take a closer look at this generation. At M.Video, the 256 GB version is selling for 79,999 rubles. Just a reminder that it started at 108,000. Plus, you get a Sber SberBoom Home smart speaker as a gift with purchase.
The base iPhone 17 comes in various body colors
On Ozon, the situation is even more interesting. The iPhone 17 256 GB can be found for 59,400 rubles with an Ozon Bank card. But there’s a catch: a customs duty of approximately 7,200 rubles is added to that amount because the product ships from abroad. So the total comes to about 66,600 rubles.
iPhone 17 features the A19 chip, 8 GB of RAM, and a 6.3-inch display with a 120 Hz refresh rate. This is one of the key improvements compared to the iPhone 16, where the refresh rate was stuck at 60 Hz. The body is metal, and 7 colors are available, including green and lavender.
If you don’t need an advanced camera with a telephoto lens, the iPhone 17 at 66,600 rubles is an excellent option. It’s the most affordable way to get a current iPhone with ProMotion and a fresh processor.
iPhone Air Price in 2026
iPhone Air is a completely new model in Apple’s lineup. The thinnest and lightest, yet with a large 6.5-inch screen. It’s positioned as a stylish smartphone for those who value design and battery life but don’t need a Pro camera. Inside, by the way, it has the A19 Pro processor — the same one found in the higher-end models.
iPhone Air is a controversial device, but it has plenty of fans
At M.Video, the iPhone Air 256 GB costs 92,490 rubles. The version is naturally eSIM-only. There are no other options for this model. On Ozon, the iPhone Air 256 GB can be purchased cheaper: 70,200 rubles when paying with the Ozon Card. Plus a customs duty of about 8,900 rubles. The total comes to approximately 79,100 rubles.
iPhone Air is notable for having the thinnest body among all iPhones: just 6.25 mm thick. The camera is a single 48 MP unit, but it takes quite decent photos. If you’re used to lightweight smartphones and don’t use optical zoom or an ultrawide for every shot, this model will please you.
iPhone 17 Pro and Pro Max: Prices in April 2026
The flagships of the 2025 lineup are the most expensive iPhones on sale. But even here, prices vary significantly depending on the platform.
Choose the smartphone size that fits your needs
iPhone 17 Pro 256 GB at M.Video is selling for 134,999 rubles (the device launched at 159,999). Three colors are available: orange, silver, and blue. On Ozon, the same iPhone 17 Pro 256 GB costs 94,400 rubles when paying with the Ozon Card. Customs duty is about 12,600 rubles. The total comes to approximately 107,000 rubles. Other sellers on Ozon may offer slightly lower prices, but make sure to read the reviews.
iPhone 17 Pro Max 256 GB at M.Video will cost 149,999 rubles (it was 179,999). Options are available in 256 GB, 512 GB, 1 TB, and 2 TB. On Ozon, the price is 102,500 rubles when paying through Ozon Bank. Customs duty is about 13,900 rubles. The total comes to approximately 116,500 rubles. This is a Japanese version with dual eSIM. This model has a larger battery than the one with a classic nanoSIM, so it makes sense to choose this particular version.
Here’s a price summary for both flagships at M.Video (256 GB):
| Model | New Price | Old Price |
|---|---|---|
| iPhone 17 Pro | 134,999 ₽ | 159,999 ₽ |
| iPhone 17 Pro Max | 149,999 ₽ | 179,999 ₽ |
Note the difference between M.Video and Ozon: for the Pro Max it’s almost 19,000 rubles (even factoring in the customs duty). However, at M.Video you get some form of warranty, while on Ozon the product ships from abroad with customs duties and delivery that can take longer.
Both smartphones feature the A19 Pro chip, 12 GB of RAM, and a triple 48+48+48 MP camera system. The Pro Max differs with a larger screen (6.9 inches vs. 6.3) and a bigger 5,088 mAh battery.
iPhone 16 Price in Russia
iPhone 16 is a 2024 model, but it remains one of the most popular smartphones in Russia. The reason is simple: the price has recently dropped to attractive levels.
