Last week Apple officially raised prices on some of its devices, primarily affecting MacBook and iPad. You might think this barely concerns Russia: there are no official Apple sales here, devices arrive through parallel imports, and local prices have long had a life of their own. But the gray market reacted almost instantly — literally within 5 days. Below we break down which devices saw the biggest price increases and what to do if you were just about to buy a new Mac. We’ll also remind you that prices will soon rise even more, including for iPhone, and this is just one of the waves.
Apple device prices in Russia have indeed gone up
Why Apple’s Price Increase Was Immediately Reflected in Russia
The logic is simple: the gray market purchases its next batches at new prices, and sellers try to offload remaining old stock with a markup. When the official price list goes up, nobody wants to sell at the old price.
For this analysis, we used prices for new devices from classified ad platforms — this is a convenient indicator of what devices actually cost through gray channels. Let us note right away: this is not Apple-confirmed statistics, but a snapshot of market offerings that changes day by day.
How Much MacBooks Cost Now: Breakdown by Model
Let’s go through the popular base configurations and see how prices changed in less than a week.
Turns out I bought the MacBook Neo with 512 GB at a very good price. I’m glad
- MacBook Neo (base, 8/256): was from 55 thousand rubles, now 67 thousand rubles — an increase of 7–9 thousand. This is the most affordable laptop in the lineup, so the price hike is especially noticeable: the entry ticket to macOS has once again risen above 50 thousand rubles.
- MacBook Air 13″ M5 (16/512): was from 103 thousand rubles, now from 114 to 123 thousand rubles — an increase of 11–20 thousand.
- MacBook Pro M5 (16/512): was from 155 thousand rubles, now from 168 thousand rubles — an increase of 13–18 thousand, and there are already few such offers.
It’s worth explaining separately why MacBook Neo saw the first and sharpest price increase. It’s the best-selling Apple laptop of the last few months: people buy it for work, studying, and simply as a universal computer for several years. Demand is high, so sellers rewrite price tags here first.
Which MacBook Saw the Biggest Price Increase in 2026
Other Apple laptops, however, also went up in price. For example, the base version of MacBook Pro on M5 increased by almost 20 thousand rubles. Not to mention the top-tier versions, whose prices rose by 40–50 thousand depending on the configuration. So if you were planning to buy a new MacBook, know this: now is clearly not the best time. Although in percentage terms, the Pros saw a fairly mild increase.
There’s a nuance here: MacBook Pro is not a mass-market model, there are fewer offerings, and buyers usually know exactly why they need a top configuration. Such laptops aren’t bought on impulse, so sellers don’t hold the old price — and the extra 30 thousand is not as painful for the target audience as it is for buyers of the base Air.
What’s Happening with iPad Pro Prices in Russia
iPad Pro also went up in price, even older models
Compared to MacBook, iPad Pro barely moved: was from 98 thousand rubles, now from 102–105 thousand — essentially a tiny increase.
The reason is most likely remaining stock and calmer demand. MacBooks are bought more actively in Russia as a work tool, while iPad Pro remains a niche product: it’s expensive, not everyone needs it, and some buyers happily choose iPad Air or the base model. But this is more of a delayed reaction than a stable price — the window will likely start closing too.
New iPhone Prices in Russia
Special attention should be paid to iPhones. Despite the fact that Apple didn’t officially raise their prices, the brand’s smartphones in Russia still got more expensive. However, the cause here wasn’t the situation in the manufacturer’s home country, but the dollar exchange rate, which has risen somewhat against the ruble recently.
And this is the eSIM-only version. SIM+eSIM costs even more
- iPhone 17: was — 70,000 rubles, now — 78,000 rubles.
- iPhone Air: was — 80,000 rubles, now — 90,000 rubles.
- iPhone 17 Pro: was — 95,000 rubles, now — 102,000 rubles.
