Apple has raised prices on several of its products at once, and the increases are quite noticeable — far from trivial. But if you read the company’s official statement carefully, it becomes clear: today’s increase is just the beginning. Apple’s text contains wording that directly hints at new price tags in the future. And considering that Apple products have already seen significant price hikes, it’s worth preparing for new figures right now.
Another batch of devices ready for a price increase
Why Apple Raised Prices on Its Devices
In the statement Apple gave to several outlets, including Bloomberg, the company explained the price increase by a memory shortage. Essentially, this is an admission: Mac and iPad prices went up due to a deficit of RAM and storage. Component prices have risen on the global market, and Apple passed part of these costs on to the consumer. The deficit has been largely driven by demand for data center chips for artificial intelligence tasks, so in the foreseeable future memory won’t be getting cheaper.
Tim Cook decided to take the hit for the price increases before stepping down
But what’s more interesting than the reason itself is the choice of words. Two key points stood out: the company intends to “begin” raising prices and speaks of increases “including” today’s. These are formulations that are hard to read as anything other than a signal of continuation.
The word “begin” implies that Apple doesn’t plan to stop at one round. And the phrase “including today’s increases” neatly places the fresh price tag in the context of a broader strategy. In other words, we’re looking at the first move, not a one-time measure.
Which Apple Devices Will Get More Expensive Next
Today’s increase affected Mac and iPad. Meanwhile, iPhone, Apple Watch, and AirPods have kept their prices for now. They look like the first candidates for the next round, since they also contain memory and storage that are currently getting more expensive. Essentially, the entire lineup is at risk — it’s just that some devices haven’t had their turn yet.
The price increase could even affect the current iPhone 17 lineup
Based on the logic of the statement, the most likely scenario is this: new models that Apple unveils in the fall will see price increases. The new iPhone will almost certainly get more expensive, along with new Apple Watch models. This isn’t a confirmed fact but rather a conclusion drawn from the company’s words — though the basis for it is solid.
If the memory shortage worsens, a tougher scenario could come into play. A second round of Mac price increases is not out of the question, possibly as early as next year. Right now this is unlikely, but if the RAM supply situation deteriorates, such a move becomes quite realistic.
How Apple’s Price Increases Will Affect Prices in Russia
The main practical takeaway is simple: delaying a necessary purchase has become risky. If you’ve been eyeing a specific Mac or iPad model for a while and you genuinely need it, waiting for a “better price” is now questionable. The trend is pointing upward, not downward, and catching the bottom is unlikely.
Delaying a necessary purchase while waiting for lower prices is now risky
At the same time, there’s no need to panic and buy everything in sight. The increase is tied to a component shortage, not to new features being released, so the gadget itself isn’t getting any better. Paying more for the same product is a poor motivation for an impulse purchase.
It’s wiser to act with a cool head and prepare a list of what you actually need in advance. This approach helps you avoid overpaying and not grabbing unnecessary items on impulse.
And for those looking at smartphones, it might make sense to hurry. This fall, the iPhone could very well get more expensive, so if the model you need is available now, waiting until the fall presentation is definitely not worth it.
When Apple Might Raise Prices Again
Officially, Apple hasn’t named any specific products, dates, or amounts for future increases. This is an interpretation of cautious wording, not a published roadmap from the company. So the hint definitely shouldn’t be taken as a guaranteed forecast.
The next wave of increases could either be delayed until the iPhone 18 Pro launch or happen at any moment
But the interpretation is well-founded. Both the word “begin” and the phrase “including today’s increases” support the version of continuation. There are no accidental words in such statements, especially when they’re reviewed by lawyers and PR specialists. Every phrase is pre-approved, which is why such hints usually come true with high probability.
