The foldable iPhone keeps getting new details, and even now we can identify four main arguments Apple will use to sell the device. The estimated price will be around $2,000 — that’s approximately 215,000 ₽ in Russia at the current exchange rate. But it’s still unclear what Apple will call the foldable iPhone — iPhone Fold, iPhone Ultra, or something else. Let’s break down which of these arguments truly benefit the user and which are just marketing.
iPhone Ultra is sure to become popular
What Will the First Foldable iPhone From Apple Look Like
Important disclaimer: everything discussed below consists of leaks and predictions, not confirmed Apple specifications. There has been no official announcement of a foldable iPhone, no release date has been named, and the $2,000 price is also an estimate from insider sources, not an Apple price list.
Almost everything about iPhone Ultra is already known
Key details mentioned most frequently:
- the inner foldable screen is estimated at 7.8 inches — almost like the iPad mini 7 with its 8.3 inches
- the body is shorter and wider than regular iPhones
- the device is rumored to become the thinnest iPhone in history — more than a millimeter thinner than iPhone Air
- expected price — around $2,000
Recently, new images of the foldable iPhone appeared, revealing an important design change — the body looks more compact than previously expected.
Foldable iPhone Instead of iPad mini
The main commercial trump card of the iPhone Fold is simplicity of description. All the best foldable smartphones available today run Android, and many iPhone owners aren’t ready to switch to another system just for the form factor. The foldable iPhone fills this gap in the lineup.
When unfolded, the smartphone will be like a tablet
The phrase “an iPhone with an iPad inside” works as a ready-made advertising slogan: immediately understandable without technical details. The comparison with iPad is a strong move also because Apple tablets have long been considered the benchmark in the market. The 7.8-inch inner screen will be smaller in area than the iPad mini due to the wider and shorter body of the smartphone itself, but for most tasks — email, video, working with two apps — it will be enough.
How Durable Will the Foldable iPhone Be
This is the most vulnerable point. The history of foldable smartphones began with the failed launch of the Galaxy Fold, when Samsung had to postpone the release at the last moment due to breaking screens. Some of the audience still has a bad taste: foldable means fragile.
The hinge and the crease are the main weak points of any foldable, but Apple plans to use top-tier materials
But Apple wouldn’t be Apple if it didn’t play up this moment during the presentation. We’ll surely be shown a beautiful video explaining that this is the most durable foldable smartphone in history. In fact, that will most likely be true. Such devices have long since become much harder to break than in the first generations, and Apple will certainly capitalize on this, giving you one of the most robust iPhones in history. Although with enough force, you can break anything.
Will the iPhone Fold Be More Powerful Than Regular iPhones
With chips, Apple’s situation is straightforward: its processors consistently rank among the best on the market — both in performance and energy efficiency. Graphics in flagship Snapdragon chips sometimes surpass Apple, but in everyday tasks the difference is imperceptible to the user.
One of these chips will become the heart of the new iPhone
The question is different: does the iPhone Fold need a separate “superchip”? There’s speculation that Apple might introduce a special version of the A20 that would be more powerful than the A20 Pro in the regular iPhone 18 Pro — but this is still pure speculation without confirmation. For most buyers, the chip discussion is background noise: they already know the iPhone won’t lag.
How Much Will the iPhone Fold Cost in Russia
This is where the real test begins. $2,000 is approximately 215,000 ₽ in Russia, and no marketing can change the fact that for most people this is a sum in the “major purchase of the year” category. On the other hand, you’ll later be able to boast that you managed to buy the most expensive iPhone in history, and for many this image factor will be decisive. I personally know a couple of people who are willing to put up with an inconvenient form factor just so everyone can see that what they’re using is the most expensive.
On the other hand, the foldable iPhone has an advantage that Vision Pro didn’t have: Samsung has already proven that the market for foldables at $2,000 exists — the Galaxy Z Fold 7 sells and is considered one of the best foldables. This means Apple isn’t entering an empty field but rather a niche that competitors have already warmed up.
Is It Worth Buying the Foldable iPhone at Launch
You’ll definitely want the new Apple smartphone. At least to try it
For now, everything we’re discussing is rumors, but if they’re confirmed, the picture looks like this:
- Who should consider it:
