MacBook Neo immediately caught the attention of those who had long wanted an affordable Apple laptop but weren’t ready to overpay for more expensive models. If you’ve already studied our guide on which MacBook to buy in 2026 and settled on the Neo, the main question remains: where to buy the new product in Russia at the lowest price. And here it quickly became clear that you shouldn’t just look at the price tag you see first. It’s much more important to understand how much the laptop will cost in the end, without hidden surcharges and unpleasant surprises.
MacBook Neo in Russia isn’t a very cheap gadget yet. Image: mashable.com
How Much Does MacBook Neo Cost in Russia
If we look at major official retail, the most straightforward benchmark right now appears to be M.Video. There, the MacBook Neo in Russia in the 8/256 GB version sells for 69,999 rubles. This is the model in any color, with 8 GB of RAM, a 256 GB SSD, and no Touch ID.
One of the best deals on the market. Plus there’s cashback and installment plans
That’s precisely why this price is perceived as a convenient reference point for the entire market. The buyer immediately understands how much they need to pay and doesn’t waste time recalculating the final amount. This is especially important for a new model that doesn’t yet have a large number of clear and transparent offers. When the MacBook Neo price is known in advance and fixed by a major retailer, comparing other options becomes much easier.
At ReStore, as usual, the most unreasonable price tag
Just for comparison, the same model at Re:Store is already priced at 79,990, which seems completely outrageous. Overpaying 10,000 rubles for a computer with this many compromises is definitely not worth it.
Where Is MacBook Neo Cheaper
Offers on marketplaces may seem cheaper, and that’s usually what the main appeal is based on. Just look at the offer on Ozon with delivery from abroad.
The customs duty is listed below the price in fine print
But with the MacBook Neo, there’s an important catch: some of these options don’t include the customs duty of 7,400 rubles. Because of this, the starting price looks more attractive than the final amount the buyer will actually pay. And after adding the duty, the official price becomes the better deal. On other marketplaces, prices are even higher.
In practice, this means that a cheap MacBook Neo doesn’t always turn out to be truly cheap. Moreover, the savings can become so small that they lose their meaning against the backdrop of additional risks. The gray market almost always has less predictability regarding warranty and returns, and how long you’ll have to wait for your order under current conditions is a big question. Therefore, a low price on the first screen doesn’t necessarily mean it’s the best option for an actual purchase.
On WB, the price quickly becomes unfavorable due to customs duty too
A decent price for the MacBook Neo was found on Wildberries. There, the new Apple laptop is listed at 65,000 rubles, but the devil is in the details here too. Look at the fine print and you’ll see a customs duty of 7,500 rubles. The savings evaporate immediately.
Where to Buy MacBook Neo in Russia
If you look not just at the starting price tag but at the final cost, the most sensible option right now appears to be official retail. M.Video lets you buy MacBook Neo at a great price for 69,999 rubles, and this is already a ready final price without additional mandatory payments. Plus, the buyer gets clear specifications, a standard warranty, and a familiar purchasing experience within Russia. For most people, this is far more important than a hypothetical savings of a few thousand rubles.
The bottom line is fairly straightforward. If you need the cheapest entry point at any cost, you can look at the gray market, but you’ll need to carefully calculate all expenses. But if you need a MacBook Neo at a low price without unnecessary compromises, the official offer looks stronger. That’s why, at the moment, the most advantageous and intuitively clear way to buy MacBook Neo in Russia is through M.Video.
