Tim Cook, in an interview at New York’s Grand Central Terminal, briefly spoke about the future of iPhone. The main takeaway: according to Cook, the iPhone has enormous potential, and the device will remain the center of people’s digital lives. The Apple CEO made no specific announcements — this was more of a general statement about the company’s strategy.

Tim Cook revealed the future of iPhone: what Apple has been hiding from us all these years

Tim Cook revealed the future of iPhone. Image: macrumors.com

What Will Happen with iPhones

There’s still so much more that can be done with iPhone. I think it will continue to be the center of people’s digital lives

Cook said in an interview with Nikias Molina. He also added:

iPhone will be with us for a very long time

It’s worth honestly admitting: there are no specifics in these words. Cook didn’t name any new features, development directions, or timelines.

This is typical corporate rhetoric — confident but empty in terms of details.

What New Devices Apple Is Preparing

Cook’s words are interesting not on their own, but in context. Apple is simultaneously working on several new types of devices: according to MacRumors sources, the company is developing AR augmented reality glasses and a screenless wearable AI device (something like a pendant with artificial intelligence). Both projects are in the development stage, and details about them are extremely scarce.

What new devices Apple is preparing. Apple's smart glasses won't replace iPhone but will complement it. Photo.

Apple’s smart glasses won’t replace iPhone but will complement it

Against this backdrop, Cook’s statement reads as a signal: no matter what new categories of Apple devices the company releases, the iPhone isn’t going anywhere and will remain the flagship product. For the company, this is logical — iPhone still generates the bulk of revenue.

How Much Apple Earns from iPhone

In the last quarter, iPhone revenue reached $85.2 billion — an all-time record in history. Cook called iPhone demand “simply staggering” and noted that records were set across all geographic segments.

iPhone in 2026 — still Apple's main device

iPhone in 2026 — still Apple’s main device

Next year the iPhone will turn 20, and there are no signs that its popularity is declining. And if the company manages to release something truly stunning in a new design, as it did with the iPhone X, sales could soar even higher.

What Will Replace the iPhone

From Cook’s interview, no conclusions can be drawn about specific innovations. He didn’t mention AI features, new design, or any technologies. This isn’t a leak or insider information — it’s a CEO’s position before shareholders and a broad audience.

For iPhone owners, this interview changes nothing in practice. It confirms only one thing: Apple has no plans to abandon the smartphone as its main product, even if AR glasses or AI gadgets appear in the future. If you were waiting for specific announcements — there are none here. If it’s important to you to understand Apple’s strategy — Cook made it clear that iPhone will remain at the center of the ecosystem for a long time.