VK has launched a subscription for “VK Video” that removes ad inserts when watching videos. The cost is 299 rubles per month, and for 399 rubles you can also get “VK Music” as a bonus. It sounds simple, but there are nuances worth considering before subscribing.
VK launches a subscription as an alternative to YouTube Premium
VK Video Ad-Free Subscription — What’s Included and How Much It Costs
The main and, essentially, the only feature of the subscription is disabling ad inserts that the service shows before and during video playback. You can watch videos without ads on any device: in a browser, in the app on your phone, or on a TV.
For 399 rubles per month, “VK Music” is added to the subscription — a streaming service with music, podcasts, and audiobooks. If you already use “VK Music” separately, the combo plan might be a better deal.
Important point: subscribing is not mandatory. You can continue using the service for free — with ads, as before. You can activate or cancel the subscription in your account settings.
How to Remove Ads on VK Video on iPhone, Android, and TV
Compared to the test version, the subscription has become significantly more expensive
The subscription only removes the platform’s own ads — those videos and banners that VK Video inserts before and during playback. But if a video creator has embedded a sponsored integration directly into their video, the subscription does not affect that — you will still see those inserts.
This is standard practice for all video hosting platforms, including YouTube Premium. But it’s worth knowing so you don’t expect the subscription to completely eliminate all advertising.
However, if that doesn’t bother you, go to this link, agree to subscribe, and confirm the payment.
You can even pay with VK Pay
Is It Worth Paying for VK Video — What Remains Free
If you regularly watch VK Video — movies, shows, bloggers — and ads annoy you, 299 rubles per month may be justified. Especially if you watch on a TV, where ad blockers usually don’t work.
But if VK Video is not your primary video service and more of a platform you visit occasionally, paying for a subscription doesn’t make sense. Ad inserts on VK Video have traditionally been less intrusive than on YouTube: previously, the service limited itself to ads only at the beginning of videos.
It’s also worth noting that browser ad blockers (AdBlock, AdGuard) can still handle VK Video ads on a computer for free. However, VK is actively fighting ad blockers, and there’s no guarantee this will continue to work for long.
How to Cancel Your VK Video Subscription
The VK Video subscription is a logical but not revolutionary step. For 299 rubles, you get exactly one thing: no platform ads. No exclusive features, improved quality, or priority access to content have been announced so far.
For those who actively use the VK ecosystem, it makes more sense to consider the combo plan for 399 rubles with VK Music — that way you at least get two subscriptions for slightly more than the price of one. Everyone else can safely stick with the free version and see whether the paid subscription gains additional benefits over time.
And if you’ve decided to cancel the premium subscription, go to your account settings and open the “My Subscription” section. Click “Manage Subscription” and select “Cancel Subscription.”
