The foldable iPhone, which is rumored to be called the iPhone Ultra, could cost starting from $2,000 — according to a new report from Mark Gurman, one of the most well-known insiders in the Apple world. If the forecast is correct, the device will become the most expensive iPhone in the company’s entire history.

You’ll have to pay a pretty penny for a foldable iPhone
The Most Expensive iPhone in History: iPhone Ultra Price
According to Bloomberg, the foldable iPhone will “cross the $2,000 threshold” in the US. Gurman does not specify whether this refers to the starting price or to higher configurations with maximum storage. But even if $1,999 is the minimum baseline, converted to rubles the starting price would be approximately 215,000 ₽ in Russia. This isn’t just a straight dollar-to-ruble conversion, but accounts for the seller’s markup and shipping to the country.
For comparison: currently the most expensive iPhone is the iPhone 17 Pro Max with 2 TB of storage, which costs $1,999. If the iPhone Ultra starts at that amount, then the maximum storage version could reach $2,799 (approximately 302,000 ₽ in Russia), based on the current Pro Max pricing structure. This can arguably be considered yet another major difference between the foldable iPhone and a regular one.
It’s important to remember: this is still a leak, not official Apple information. Final prices may differ.
What Specs Will the iPhone Ultra Have

When unfolded, you get a mini tablet
Based on the combination of rumors over the past year, here’s the picture:
- Book-style form factor — the device opens like a book, providing a large screen
- Inner display — 7.7 inches, outer display — 5.3 inches
- Two rear cameras, one front-facing camera
- Touch ID in the power button instead of Face ID
- iPad-style multitasking support on the inner screen
The crease on the inner display has been separately discussed. Initially, it was said that the screen would have virtually no visible crease, but Bloomberg later clarified that Apple is using crease-reduction technology but is not eliminating it entirely. This is an important point — the screen crease remains one of the main complaints about competitors’ foldable smartphones.
Why the Foldable iPhone Might Be Called Ultra
According to recent rumors, the foldable iPhone will be named Ultra, not Fold. This fits logically into Apple’s existing lineup: the Ultra brand is already used for Apple Watch Ultra, M1/M2/M3 Ultra chips, and even CarPlay Ultra. The name Ultra in the Apple ecosystem denotes a top-tier device without associations with competitors like the Samsung Galaxy Z Fold.
For buyers, this is a signal: the iPhone Ultra is positioned not as an experiment, but as a flagship above Pro Max.
Who Is the Foldable iPhone Ultra For
The foldable iPhone with a large inner screen is primarily interesting for those who find the screen space on a regular smartphone insufficient:

The outer screen is suitable for quick actions and short message replies. Image: dgl.ru
- Watching videos and gaming on a screen close in size to a small tablet
- Full iPad-style multitasking — two apps side by side
- Compactness when folded: the 5.3-inch outer screen is convenient for basic tasks
But there are notable compromises. Only two rear cameras — that’s fewer than the iPhone 17 Pro. Touch ID instead of Face ID will feel like a step backward for some. And a price starting from $2,000 — that’s MacBook Air territory and even base MacBook Pro territory, which makes you seriously think about priorities.
iPhone Ultra or iPhone 17 Pro Max: What to Choose
If you’re choosing a new iPhone right now and aren’t ready to spend more than 200,000 rubles, the foldable model is definitely not for you — the regular iPhone 17 Pro Max will give you better cameras and Face ID for less money.
If the idea of a large foldable screen in your pocket has long appealed to you and your budget allows it, it makes sense to wait until September. But keep in mind: this is the first generation of a foldable iPhone, and first versions of new form factors at Apple are traditionally refined in subsequent iterations.
For now, everything we know is rumors and insider information. The official presentation is expected to take place in September 2026. Until then, specifications, prices, and even the name may change.