Pre-orders for the iPhone 17e have opened at M.Video, and the main question right now is purely pragmatic: how much does it cost and has it become more expensive than the previous generation? Many automatically assume a price increase because it’s a new model. However, the correct comparison isn’t with the current price of iPhone 16e, but rather its launch price at the same retailer.
There’s also a new color in the palette. Image: cnet.com
Be prepared that iPhone 17e prices could increase at any moment. If you’ve been planning to buy a new Apple smartphone for a while, you definitely shouldn’t delay.
iPhone 17e Price in Russia
At the launch of pre-orders at M.Video, both versions are available — 256 and 512 GB. There’s no base 128 GB configuration this time, which immediately changes the comparison structure with the previous generation. Colors — black, white, and pink — don’t affect the price.
| Storage | Price |
| 256 GB | 64,999 ₽ |
| 512 GB | 84,999 ₽ |
The 256 GB version costs 64,999 rubles. The 512 GB model is priced at 84,999 rubles, with a difference of 20,000 rubles between them. Additionally, bonus points are awarded: +3,900 points for 256 GB and +5,100 points for 512 GB, and 0-0-24 installment plans are also available.
Thus, the iPhone 17e price at M.Video starts at 64,999 rubles. For an official launch, this is quite a pleasant price, especially considering the increased base storage capacity.
How Has the iPhone 17e Price Changed Compared to 16e
To understand whether the new smartphone has become more expensive, we need to look at how much the iPhone 16e cost specifically at the pre-order launch. Back then, the base 128 GB version was priced at 77,990 rubles, and the 256 GB version at 89,990 rubles. The 512 GB configuration wasn’t available at all.
The launch price of iPhone 17e has become considerably lower than iPhone 16e. Image: dgl.ru
So the entry-level price dropped by 13,000 rubles right away. And you get twice as much storage. If you compare the 256 GB versions directly, the difference is even greater — 24,991 rubles in favor of the new model. In percentage terms, that’s almost minus 28% compared to the launch price of the previous generation with the same storage capacity. To put it bluntly, the iPhone 17e vs iPhone 16e comparison in terms of price shows not an increase, but a noticeable price reduction.
Yes, right now you can buy an iPhone 16e on Ozon for a modest 48,000 rubles, but I predict that when the 17e also appears there, its price will be considerably lower than official retail.
Should You Buy iPhone 17e Now
The main factor behind the price decrease is the change in configuration policy. Apple removed 128 GB as the base version and immediately offered 256 GB. At the same time, retailers managed to keep the price below the psychological threshold of 65,000 rubles. This creates a sense of a better deal with a formally larger storage capacity.
For official retail, the price is really great
Historically, all iPhones drop in price by about 3–7% within 1–2 months after launch, sometimes even more if there’s no shortage. From a practical standpoint, pre-ordering the iPhone 17e now looks like a rational decision for those who planned to buy from official retail.
Especially since the price seems quite reasonable. A sharp price drop in the coming months shouldn’t be expected unless external economic changes occur. However, the iPhone 17e will soon appear on Ozon and other marketplaces, and then you’ll be able to buy it even cheaper.
